Using community economic impact

data from the American Public Transit Association, we created an ad series

to boost ridership. Each ad focuses on

a specific aspect of the benefit of

public transportation—home values, entertainment options, transportation

for college student, small business destinations, and employee access

to their jobs. 

We used local iconic destination locations to connect with viewers, and incorporated the buses' unique graphic treatment into the ads for instant recognition.


©2020 GUNTERSCHWARZ ADVERTISING    |   1509 3RD AVE A MOLINE, IL 61265   |   309.797.1658

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